The impact of personal and behavioral bias on the behavioral tendency of investors in the Iraqi Stock Exchange

Abstract

According to Eigen's theory of programmed behaviour, it is assumed that human behavioural tendencies under the influence of certain cognitive factors lead to changes in behaviour. In this research, the influence of several factors on long-term and short-term investment trends according to the five dimensions of personality was examined. The research community includes all Iraqi investors in the stock market, of whom 384 were randomly selected. Data were collected using a questionnaire and analyzed using structural equation modelling and Amos software. The results show that people with more confidence are less likely to invest in the long term, and people who are more open to experience are more likely to invest in the long term.