The impact of the economic factor on the Consumer purchasing behavior (The Case study for sample from watching ads in Iraq)

Abstract

It is considered commercial advertising on Iraqi satellite channels, one of the main tools that want to choose purchasing and consumption, which can be done through research into the study its objectives, hypotheses of the topic, and the results. You want from this study to make the decision to choose consumer behavior, which is thus reflected in achieving the problem of economic purchasing goals and encouraging consumers to sell goods. And drinks are reported on satellite television channels, including Iraqi satellite channels, and by answering the question of the research problem, which is represented by: (What are the economic factors affecting consumer behavior for watching advertisements on Iraqi satellite channels), then it disappears from the other questions.The main objective of this study was the impact of economic factors on preparing the optimal model in shaping the consumer behavior of viewers of commercial advertisements on Iraqi satellite channels from the point of view of the research sample, which the researchers identified as (30) individuals from the owners of commercial