The impact of cleaner production strategies on achieving competitive advantage: an analytical study of the opinions of a sample of employees at the Iraqi General Cement Company.

Abstract

In light of increasing environmental challenges and mounting economic pressures, adopting cleaner production practices has become critical to ensuring organizational survival and achieving a competitive advantage in local and global markets. Therefore, the current research aims to demonstrate the impact of cleaner production strategies that contribute to supporting competitive advantage at the level of the Iraqi State Cement Company. The research sought to clarify the relationship between cleaner production variables in its dimensions (production process development, material substitution, equipment development or replacement, good administrative management, and waste recycling) and competitive advantage in its dimensions (quality, flexibility, cost, and delivery). The researchers adopted a descriptive analytical approach. The research sample consisted of 150 individuals. A questionnaire was distributed to them as the primary tool for obtaining information and data. Statistical tools such as SPSS V.25 were used to process the data. The research reached several results, the most important of which was the existence of a statistically significant relationship between the adoption of cleaner production strategies and supporting competitive advantage.