The Impact of Human Resource Management Practices in Organizational Reputation: A Survey Research of The Opinions of a Sample of Employees at The Middle East Iraqi Investment Bank/ Baghdad

Abstract

The research aimed to clarify the impact of human resource management practices on organizational reputation. The research was applied to employees in the upper, middle and lower departments, as well as managers and their deputies. Their answers were obtained through a questionnaire that included 45 items in the research process, and a stratified random sample of 75 individuals was taken from the research community. To achieve the research objectives, the descriptive analytical approach was used through several statistical methods, most notably multiple regression analysis, to show the impact of more than one independent variable on a single dependent variable function. The results were presented, as the research has a high level of application for each of the research variables (talent management, organisational trust, reputation). The research also showed a significant impact of human resource management practices on organizational reputation, as the value of the impact degree β reached 0.721. The research also showed that the moderating role of organizational trust was through increasing the impact of human resource management practices on organizational reputation, as the percentage of improvement in explaining the discrepancy in reputation was.