The Public's Exposure to The Content of Satellite Television Programmes as A source of Economic Information and Its Relationship to Its Consumer Awareness

Abstract

This research aims to study the public's exposure to the content of satellite television programs as a source of economic information, and to determine the relationship between the information they receive and their consumer awareness, as well as the factors influencing this awareness. The field study was conducted on a sample of 200 individuals from the city of Baghdad. A questionnaire was prepared as a research tool, and the data was statistically analyzed. The study concluded that there is a relationship between the economic information the public consumes and their consumer awareness, based on the information they receive that enhances their economic awareness and culture and determines their purchasing needs. The information they seek most is local economic news that touches on people's daily lives. There are also factors influencing consumer awareness, including education, family, and following various media outlets. Significant statistical differences were found among the sample's demographic variables regarding the influence of satellite channels as a source of economic information.