International Marketing and its Role in Developing Foreign InvestmentA Case Study in the State Oil Marketing Company (SOMO)in Baghdad

Abstract

This research aims to study the relationship between international marketing and the development of foreign investment, and to explore how international marketing can enhance the image of institutions in the economic arena, thereby attracting foreign direct investment (FDI), which is one of the key factors in promoting economic growth. The descriptive-analytical method and the questionnaire approach were used, and the study population consisted of managers, department heads, and employees at the State Oil Marketing Company (SOMO) in Baghdad. The questionnaire was distributed to a sample representing the study population. The study reached several key findings, most notably that international marketing management plays a significant role in the development of investment in general. Additionally, international marketing has an impact on the development of foreign investment. Among the most important recommendations is the necessity for governments and companies to conduct in-depth studies of target markets, as analyzing international markets can reveal opportunities for foreign investment and identify the most attractive sectors for investment.