The role of entrepreneurial behavior in promoting the digital economy

Abstract

Entrepreneurial behaviour is a key indicator not only of individual growth but also of economic growth, offering important solutions to the problem of unemployment worldwide. The shift towards a digital economy is one of the most important drivers that has contributed to reshaping the business environment in our world today. Digital technologies have created new opportunities for entrepreneurs to offer innovative and new projects, products, and services in more flexible and efficient ways. Therefore, entrepreneurial behaviour has become closely linked to digital technology, contributing to the emergence of new business models based on innovation and rapid response to modern market conditions and demands