Leveraging Artificial Intelligence to Reshape Market Boundaries via the Blue Ocean Strategy: A Case Study in the Global Healthcare Sector

Abstract

This research aims to examine the relationship between Artificial Intelligence (AI) as the independent variable and market boundaries via the Blue Ocean as the dependent variable. Utilizing a descriptive analytical methodology, the study focuses on the global healthcare sector, selecting a group of healthcare institutions and hospitals as the empirical field. On the practical side, the Four Actions Framework (ERRC matrix) was employed to interpret the role of AI in reshaping healthcare market boundaries. Additionally, the Value Curve (Strategy Canvas) was utilized, revealing a fundamental divergence between traditional healthcare models and AI-driven models. The study seeks to validate the hypothesis that AI contributes to reshaping healthcare market boundaries by redesigning value elements in service delivery through the logic of Blue Ocean Strategy. The research concludes with key recommendations, most notably: investing in smart patient monitoring systems and predictive analytics due to their added value in continuous health tracking, and the necessity for healthcare institutions to adopt clear strategies for integrating AI into medical and diagnostic processes as a pivotal element in developing health services."