The role of green macro value chain technology in enhancing competitive position: a theoretical study

Abstract

The research aims to identify the total green value chain technology because of their important role in reducing environmental pollution, reducing production costs, and providing environmentally friendly green products, which helps increase sales of the economic unit, improve its reputation and enhance its competitive position. The research adopted the analytical method of previous studies to highlight On the activities of the supply chain and the green value and its applications and the benefits achieved from it in order to reach its role in measuring and reducing costs and its reflection on the competitive position of the economic units, the researcher reached a set of conclusions, the most important of which is the contribution of green technologies in achieving the requirements of sustainability and reaching a distinguished competitive position for the economic units and at the top It was recommended that economic units apply green technologies and benefit from cost savings .