Measuring and Analyzing some Factors Affecting Fast A Food Demand among Salahaddin University Students for the Year 2024Afield Study on a Sample of Students from the Colleges of Administration and Economics, Arts, and Basic Education

Abstract

The aim of the research is to identify the most important factors affecting the demand for fast food among a sample of students of the Faculties of Administration and Economics, Arts, and Basic Education at the University of Salah al-Din for the year 2024. A regression was conducted for spending on fast food as a dependent variable on seven explanatory variables affecting it, using cross-sectional data for a sample consisting of 150 male and female students. The multiple linear regression model was used. A questionnaire was designed as a tool to verify the research hypotheses. The selected model was then subjected to theoretical, statistical, and quantitative criteria to analyze and evaluate the results obtained. It was found that increased income, female students, students living in dormitories, and students' personal tastes all have a positive impact on spending on fast food. In other words, these factors contribute to increased demand for fast food. That is, older students consume fewer of these meals. The adjusted coefficient of determination (R̅²) indicates that approximately 55% of the changes in spending are explained by the independent variables included in the model, with the remainder attributed to variables not included in the model.