علاقة ادارة الازمات المصرفية بالسمعة المؤسسية دراسة استطلاعيةلعينة من المصارف العراقية

Abstract

The research aims to identify the extent to which crisis management strategies are used in several Iraqi banks and to reveal the correlation between each variable of banking crisis management and institutional reputation. To achieve the objectives of the research, a hypothesis was built to determine the nature of the relationship between the independent variable represented in banking crises management and its dimensions (work teams, preventive reserve, diversion, crisis unloading, crisis fragmentation) and the approved variable represented by institutional reputation and its dimensions (financial performance, creativity, social responsibility, and service quality), and to identify the nature of the relationship between the variables, the study adopted the main hypothesis and several sub-hypotheses emanating from it. To test its hypotheses, it was applied to a sample of private Iraqi banks to obtain the necessary information through a questionnaire form prepared for this purpose and was reinforced with personal interviews. The questionnaire was distributed to a sample of (8) private banks, namely (Mosul, Ashur International, Al-Mansour, Baghdad, Al-Muttahed, Al-Iktissad, across Iraq, Sumer) and (93) people from the occupants of the following sites (delegated director, deputy director delegate, heads of departments and their assistants, heads of people) through an intentional sample. The research adopted the descriptive-analytical method, and the researcher used the (Likert five-point) scale in the questionnaire, which was considered a main tool for the research, and he used a set of advanced statistical methods to reach the related results according to the (Spss v.23) program.

The research reached a set of results, the most important of which is (that there is a significant correlation between banking crisis management and institutional reputation).