The Impact Of marketing Ability On Cash Flow Fluctuations And Company growth

Abstract

One of the challenges faced by accountants in examining and evaluating marketing ability is how to measure it based on items in companies' financial statements. In this regard, this study examines the impact of marketing ability on cash flow fluctuations and corporate growth in companies listed on the Iraqi Stock Exchange. The time period of the research is from 2015 to 2020, and 31 companies that were accepted on the Iraqi Stock Exchange were selected as a sample. Asset growth and sales growth were used to measure the dependent variable of company growth, and operating cash flow variance was used to measure cash flow fluctuations, as well as to activate the independent variable of marketing ability, the data coverage analysis (DEA) method was used. The research hypotheses were tested using the ordinary least squares regression method. The results of testing the research hypotheses indicated that there is a statistically significant relationship between the marketing ability and the variables of asset growth, sales growth, and cash flow fluctuations, and according to the sign of the coefficient, this relationship is related to the variables of asset growth and sales growth is positive, but for the variable of cash flow fluctuations, this relationship is negative. Also, there is a significant relationship between the controlling variables of firm size, leverage, and return on equity, with the variables of asset growth, sales growth, and cash flow volatility.