The Impact Of Corporate Governance On The Company's Marketing Ability

Abstract

Investing in marketing expenses is one of the most important choices companies make in order to increase their growth and continue their activities in the future. On the other hand, decisions in companies, especially those that have long-term implications for the company, are made by the company's board of directors. In this regard, this study examines the impact of corporate governance on the marketing capabilities of companies listed on the Iraqi Stock Exchange. The research period is from 2016 to 2021, and 33 companies that were accepted on the Iraqi Stock Exchange were selected as a sample. The data envelope analysis (DEA) method was used to activate the dependent variable of marketing ability, and the research hypotheses were tested using the ordinary least squares regression method. The results of testing the hypotheses of the research indicated that there is a significant relationship between the marketing ability and the independent variables of administrative ownership, institutional ownership, and the dual role of the CEO. According to the coefficient sign, this relationship is positive. for the above variables. As for the variables of the percentage of non-compulsory members and the size of the review committee, the results indicate that there is no statistically significant relationship between these variables and the marketing ability variable. There is also a statistically significant relationship between the control variables of the size of the company and the growth index, with marketing ability, but no statistically significant relationship was found between the control variable of financial leverage and marketing ability.